With the current economic crisis opting the long path to recovery, quite a few folks are considering an MLM home based business to restore a lost source of income, or supplement their current pay check. And yet, if you’re smart, now is the time to explore an MLM home based business to create a fortune, not just make a few extra bucks.Now don’t get me wrong, the network marketing industry didn’t go unscathed during this financial crisis. Nonetheless, if you stumble upon the ideal MLM home based business program, you are going to be perched on a gold mine. I mean let’s be honest, folks are eager to better their financial situation. Today, folks are going to be open to opportunities, as long as it is a good fit for them. Hence, let’s go over what is an MLM home based business and in what ways do you cash in on possible opportunities.MLM, which is short for multi-level marketing, is also commonly known as network marketing. The appeal of an MLM home based business is really quite simple. No other business model empowers an ordinary person to create wealth and prosperity like network marketing. This is true despite age, race, technical background or business knowledge (more on that and a few caveats in a bit).The reason an MLM home based business can be huge for anyone is because companies that employ this distribution model trade marketing dollars in exchange of your word of mouth advertising. In other words, instead of having to pay huge amounts of money every year to the advertising industry, they count on their customers to spread the word instead. And trust me. I built a great little advertising career during the last 10 years. I’ve worked with clients who invest well over $100 million per year on advertising. Hence, these network marketing companies are saving some pretty good coin.So what do network marketing companies do with those savings? They pass them on to you, the customer-turned-business-associate. When you refer customers to your MLM home based business, you get paid commissions and bonuses for helping the company market and distribute its product. In essence, you are part of their marketing arm. The more customers and company associates you recruit, the larger your commissions, the greater your bonuses and incentives, and the bigger your paycheck.What really makes an MLM home based business worth a strong lookNonetheless the real appeal of an MLM home based business can be defined in two words: residual income. This is also known as passive income or leveraged income. Basically, what this means is that as you recruit individuals into your MLM home based business, you eventually begin to earn income from their efforts. In time, your revenue will be completely independent of your own personal efforts. This is the allure of the business opportunity. The ability for absolutely anyone to create a considerable walk-away residual income and retire rich in quite a short period of time.Of course, if it sounds too good to be true, then it must be, right? Well, not really the situation here. And yet, 97% of network marketers fall short with their MLM home based business. Though not because the network marketing industry is a sham. Rather, this is because the MLM industry promotes a marketing and prospecting model that did the trick well in the 1970′s and 1990′s, but is not relevant in the internet age. Allow me to explain.The secret to MLM home based business successRewards in any MLM home based business is without question a direct result of a specific thing, and one thing only: your skill to brand and market yourself as a leader. Now, a few of you are thinking “I’m no leadership material.” But you would be inaccurate in that evaluation. Becoming a leader is easier than you think and you don’t have to be an extraordinary speaker, or a business expert to accomplish that status. Not in the modern day of the internet. The thing you do need is a solid wish to become familiar with a few simple tools and skills, plus a strong resolve to take significant action.The internet now enables anyone to learn how to market their MLM home based business the correct way. Gone are the days of needing to chase close friends and family simply to plead with them to view your sales presentation. Gone are the days of walking around the malls to hand out brochures.Today, you can leverage any number of incredibly effective, cheap–if not free–internet marketing tools to promote your business. Generating countless prospects each week is dead simple if you have even a small budget for advertisements. And if cash is tight, you can still produce tons of free targeted leads for your MLM home based business using free tools and strategies. It will just take longer. Definitely not for that lazy or make money fast opportunity seeker.One important thing that has not changed in the MLM home based business environment is the incredible importance of aligning yourself with a capable counselor. The internet is beginning to change lives literally overnight for people who aren’t shy and dive in. But it’s just like a sea, never still and always churning and changing. If you do not recognize how to interpret the scientifically and time-tested formula that helps average people make six-and-seven-figure incomes overnight, you will end up lost at sea. This is truly critical.If you would like to generate extra money or just flat out get filthy rich, do what I did. Find an MLM home based business opportunity which has a one-of-a-kind and high-demand product. For me, it was gold and silver. Not a bad idea in this dreadful economic climate.Keep away from products that could possibly be considered a luxury. Nothing against the fantastic health beverages and super-vitamin MLM home based businesses in the industry, but you are going to have trouble marketing $40 fruit juice nowadays. Stick to goods and services that folks need to have and already use, and you’ll probably experience an easier time of it.What to do when you find the right MLM home based business opportunityOnce you have selected a really good MLM home based business opportunity, meet with folks in that company who understand how to market via the internet. Traditional marketing is still valid and effective, however, your rewards ratio drastically improves when you can find out how to market on the internet. Learn all you can regarding attraction marketing as explained by Mike Dillard in Magnetic Sponsoring. Assess if this is a path you are comfortable with and be aware that you have the innate power to obtain anything you set out to do. Then get busy. Real busy.Make use of your mentor. Ask him for a blueprint. He or she should have one if they understand what they are doing. They will give you the insider tips and instruments of the business. They will teach you how to use them. And when you stay disciplined, you simply will not fall short. Half a year ago, I did not know the very first thing on how to rank well on the very first page of Google. I can do it with my eyes closed today thanks to the golden nuggets handed down by my mentors. I generate 85% of my personal leads completely for free. And I Also generate money from my principal MLM home based business in addition to 12 other streams of affiliate income. So in case I have not been clear, allow me to stress yet again: the time has come to get involved with the right MLM home based business–believe me. Decide today that you will make the investment in time to learn some new skills and you will succeed.